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Apple planning major Siri upgrade

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There have been multiple instances which now show that Apple is planning for a massive Siri upgrade to compete with the rivals in the market such as Microsoft’s Cortana, Google Now and more so with Alexa which is the AI behind Amazon’s very successful Echo device. It was last year when Apple acquired VocalIQ, a U.K. based speech processing startup in order to integrate the company’s advancements in machine learning and query processing into Apple’s very own Siri.

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As per Business Insider:

According to a source familiar with VocalIQ’s product, it’s much more robust and capable than Siri’s biggest competitors like Google Now, Amazon’s Alexa, and Microsoft’s Cortana. In fact, it was so impressive that Apple bought VocalIQ before the company could finish and release its smartphone app. After the acquisition, Apple kept most of the VocalIQ team and let them work out of their Cambridge office and integrate the product into Siri.

Before Apple bought the company, VocalIQ tested its product against Siri, Google Now, and Cortana, and the results were impressive. VocalIQ’s success rate was over 90%, while Google Now, Siri, and Cortana were only successful about 20% of the time, according to one source.

VocalIQ’s platform is also malleable enough to be programmed for anything you want to do. One example a source gave was teaching it to successfully manage email while a user’s phone was in their pocket. In theory, Apple would be able to train Siri to do everything much better using VocalIQ.

Here’s how VocalIQ works- it uses the machine learning to give context to the questioned queries and the AI then links the follow-up question with the previous query. The U.K. based startup’s technology can well become a part of Apple Car platform as it can used for voice controlling the in-car applications.

Read: Siri to be made open to third-party developers

What are your expectations from the Siri upgrade? Share your thoughts in the comments below.


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