Drake’s new album Views From the 6 launched exclusively on Apple Music on April 29. As per the rapper, the exclusivity period is only a week for now.
The announcement was made by Drake on Apple’s Beats 1 Radio on Thursday night during a global listening party of the album. Earlier in April, Apple confirmed that the album would be Apple Music exclusive but there was no word on the exclusivity period.
The album is also available for download on iTunes. What does exclusivity stand for here? It means that the album would not be available on other streaming services like Tidal or Spotify, and also not available for download from Google Play or Amazon. However, the singles “Pop Dance” and “One Dance” are available outside of Apple Music.
Apple has taken a good enough advantage of the long-lasting exclusives. Taylor Swift’s 1989 is still an Apple Music exclusive and cannot be found elsewhere. On the other hand, Tidal is working on exclusives of its own, most important one being the full catalog of Prince who passed away on April 21. Spotify though does not work a lot on exclusives and still continues to remain the most popular on-demand streaming service and a default for a number of musicians.
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