Apple has been working on its flagship Apple Store in San Francisco for quite some time now. The company invited the press for an early access to the store which is planned to be set open for the public on the coming weekend. With the beautiful glass and metal design and located a prominent luxury shopping district in San Francisco, the store promises to be as iconic as the Apple’s cube on the Fifth Avenue.
Let’s have a look at the Apple Store Union Square now:
Massive glass doors
Apple head of Retail and Online Stores Angela Ahrendts was present to introduce the new ‘global flagship’ store to celebrate the 15th anniversary of the first Apple Store opening. If you look at the front of the building, there are too massive glass doors which are 42 feet tall and 40 feet wide.
Here the Apple Store doors are opening pic.twitter.com/cOIoM1EChb
— Matthew Panzarino (@panzer) 19 May 2016
This space was designed with a purpose to make you feel that you are still not indoors. The features include a 50-feet green wall, seating area for 200 people and 6K video wall, an all new The Boardroom which would be used for meetings with small business customers and a Genius Grove which is replacing the Genius Bar.
Fountain in the rear
You could also enter the building from the rear which features a water fountain. Apple did face a lot of approval issues as the initial plans included the destruction of Ruth Asawa’s bronze structure.
I am not sure if it is really required but with the opening of Apple Store Union Square, you would be able to buy an Apple device any time you want because the store would always be open. This particular area earlier had a Levi’s store and Apple has completely got it transformed from a triangular shaped building to the traditional cube one.
The store is spread over an area of 24,819 square feet of retail space. The previous store had a total of 13 million customers stepping in since its opening in 2003.